What is it about the euphemism, cliché, and quirky saying that makes a person sound so wise? Franklin’s “The Way to Wealth” is chockfull of quippy thoughts and kernels of wisdom that leave a mind in shock and awe. How can a single human being be so wise? Although these saying are by no means irrelevant, I propose that the reason that sayings like these appear to be so wise is because of rhetorical strategies: their phrasing, word usage, source material and audience, etc. Let’s look at one specific example:
Great estates may venture more, but little boats should keep near shore.
The gist of this saying is that financial risks should only be attempted by those who can afford it. A reasonable enough piece of wisdom. But why is it more memorable when stated Poor Richard’s way? Through poetic devices such as rhyme and metaphors, the saying and its enshrined wisdom is easier (and more fun) to recall. We see similar wisdom in popular characters like Mr. Miyagi and Yoda. Want to sound wise? Just speak it riddles and rhymes!
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